Book, Production and Operations Management In Manufacturing and Services 4/17[LS]

Production and Operations Management is an exciting area that has changed a lot in recent decades in three main ways.: • has become more strategic, as its potential to contribute to the competitive performance of the organizations in which it operates becomes increasingly clear; • expanded its scope of activity from exclusively manufacturing to a scope that includes the management of such important services – not only in relation to companies traditionally considered “service providers”, such as hospitals and airlines, but also in relation to the growing portions of services that manufacturing companies have offered to their customers as a way of differentiating themselves from the competition; • more recently, it has expanded its horizon of concerns from managing only operational units (individual factories, individual service delivery units) for the management of networks of interactive operating units, the so-called “supply networks”. This book presents the main and most contemporary concepts and techniques in the area of Production and Operations Management, always moving on the border between conceptual rigor and practical applicability.. To this end, it presents numerous cases, examples and exercises of application of the techniques not only in Brazilian companies, but also in relevant international companies and situations.. Textbook for the disciplines Production Management I and Production Management II of the undergraduate courses in Administration, Production Management and Operations Management in MBA and specialization programs. Relevant reading for professionals in the areas of Production and Operations, Marketing and Finance. Supporting literature for various disciplines in Production Engineering and Business Administration courses, such as Materials Management, Production Planning and Control, Quality Control, Maintenance Management, Project Management and Service Management. Follow our publications, register and receive information by email (Click here!)