Dare To Be Different - by Pedro Superti

How to differentiate yourself in a world with so many options for everything? Where quality is not a differentiator, but an obligation? Where does everyone speak, dress, and act the same way? Where is every original idea promptly copied? The world is overflowing with more of the same. Companies, products, bands, politicians, churches, people. In the attempt to be accepted and to succeed, they end up being only an empty copy of those they admire most.. When you're just another one, you're not heard, respected, remembered, or bought. You don't have a voice, you just echo the ideas and actions of others. That is the secret to an empty life, in every sense. But how to be original? How to create the new? For two decades helping people and companies in various countries to be unique, special, different, I have learned that there are some classic blocks. Again and again, people make the same mistakes and end up becoming discouraged and giving up on having their own voice, style, essence. In this book, I share with you the basics of differentiation. My method to deeply change the way you see the world. And how the world sees you. You were not born to be just another one. Allow me to walk by your side on this journey of searching for your true essence. To fulfill the mission you were born to accomplish.