Coolbe: The product is not intended for use or sale to persons under the age of 18. Consult a physician if you have a serious medical condition or are taking prescription medications before use. Effects may vary depending on individual characteristics.
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Coolbe: The information about the product is provided by the seller. Notwithstanding any of this information, the product is not intended for diagnosis, cure, mitigation, treatment or prevention of any disease, is not a drug or a medical device, and should not be used for any medical purposes. Please consult a medical specialist.
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New from Direia - DIREIA Stem Ex Some White Cream, a new generation whitening cream with a unique asset delivery technology - “cosmetic drone”.
The long-awaited new product 2023 - DIREIA Stem Ex Some White Cream. The cream is intended for skin care with problems such as:
uneven tone
was dim
yellowness
lack of transparency
enlarged pores
The main assets of the cream are the X50 Pure White whitening complex or, as the manufacturer calls it, a “cosmetic drone”. The intriguing name perfectly captures the essence of this advanced ingredient as an enhancer.: two peptides in one particle form a smart, two-layer capsule with a targeted effect on melanocytes (cells that produce the pigment melanin), or rather on melonocyte-stimulating hormone receptors, which are located on the surface of melanocytes. The accuracy of the capsule's aim is due to the presence of similar receptors on its surface (bound peptide to the outer layer of the capsule), which are responsible for precise “docking” with problem areas. Thus, one peptide of the cosmetic drone leads the capsule to the melanocytes, the second peptide, after “docking” exclusively to the melanocyte, is gradually released and acts on the intensity of the production of melanin pigment. Thus, the drone peptides focus only on areas in which melanin expression is increased (foci of pigmentation), which means there is no widespread impact on other cells that are not melanogenic in nature. Due to this selective action of the smart capsule, it is possible to achieve gradual uniform lightening of the skin and its high-quality polishing.
Why is melanin produced and what is tyrosinase? These 2 terms are inextricably linked and are written about practically in every anti-pigmentation product.
Tyrosinase is an enzyme that is mostly activated by exposure to UV radiation. (other reasons also occur - hormonal changes, stress, effects of certain medications). The rays of the sun hitting the skin stimulate the production of melanocyte-stimulating hormone, and it, through the same target receptors that are scattered throughout the body, including melanocytes in the epidermis, activates this enzyme tyrosinase, which is the trigger for the production of melanin. While we are young, melanin evenly colors the skin and we look cute with a light tan on our nose and cheeks, but with age, damage in the cells accumulates, the accumulation of melanin becomes more and more chaotic, which is visually expressed in uneven tone, dullness, gray-yellow undertone and areas of obvious darkening.
The emulsion base of the cream is squalane, which makes it very comfortable to use and physiologically suitable for almost any skin.. The formula is enriched with valuable oils, including meadowfoam oil, which has excellent softening properties.
Among the whitening actives, in addition to the bright cosmetic drone, are the time-tested and trustworthy arbutin and the vitamin C derivative ascorbyl glucoside, as well as hydroquinone in a stable form (encapsulated, which eliminates its contact with the upper layers of the skin, and hence irritation).
Consistency and aroma: the cream has a very pleasant delicate texture, not thick, completely without the smell of hydroquinone. Due to the rich formula of the emulsion, it has a moisturizing effect.
Mode of application: Apply a very thin layer in the evening to moisturized skin with lotion.. Next apply moisturizer. Be sure to use the maximum possible sun protection - SPF cream, hat, shade.
Direia is a brand that is a pioneer in the Japanese market in the use of human stem cell extract in cosmetics for a wide range of consumers. Direia produces very bright, working products with excellent form and content. The cosmetics are positioned as luxury, started as purely care for professionals in their own network of Japanese aesthetic salons. Over time, the brand has released a full-fledged line of cosmetics for home skin care for the face and body, a multifunctional cosmetology device, as well as a series of nutraceuticals to maintain youth and beauty from the inside.
Volume: 20 gr.
Made in Japan.
