The Ars Electronica Challenge: Why does an art festival in a regional city in Austria attract people from all over the world?

◎Recommended by Kozo Hiratake (Kyoto City Cultural and Arts Policy Advisor)! ~With this book in hand, why not pave the way for a society where the future is filled with hope?~

◎Contents Linz, a city of 200,000 people, has engaged its citizens in hosting cutting-edge media art festivals and international competitions, establishing educational museums and industrial creation laboratories, and transforming a declining industrial city into a creative metropolis. Learn about the creative methods necessary for urban policy and branding from the city's citizen-led innovation over the course of nearly 40 years.

Table of Contents Prologue: An Art Festival Encountered in a Regional City in Austria Chapter 1: A Media Art Festival Born in a Regional City Chapter 2: Ars Electronica as a Public Enterprise Chapter 3: [Challenge 1] Festival: Creativity for Citizens Chapter 4: [Challenge 2] Competition: Becoming the Center of an International Network Chapter 5: [Challenge 3] Museum: A Place to Nurture Citizen Creativity Chapter 6: [Challenge 4] Future Lab: A Hub for the Creativity Industry Chapter 7: Linz and Ars Electronica: The Balance of Economic and Cultural Policies Determines the Quality of Society Epilogue: A City Open to Change and Positive